Who This is For
Marketing leaders responsible for pipeline in high-ticket, trust-driven B2B environments.
Who This Is Not For
Teams chasing volume, vanity metrics, or delegated posting.
LinkedIn Decision & Authority Sequence
Step 1 — LinkedIn Decision Gate
Should LinkedIn carry growth responsibility at all?
The LinkedIn Decision Check
Before LinkedIn becomes activity, it must pass judgment.
The LinkedIn Decision Check is a first-stage evaluation for companies that are not yet sure LinkedIn should play a role in growth at all.
It determines:
Whether LinkedIn is justified within your broader authority strategy
Which buying signals actually matter in your market
What LinkedIn should be responsible for — and what it shouldn’t
Sometimes LinkedIn is the right move.
Sometimes it isn’t.
This 2-minute assessment helps you decide that before sustained effort begins.
If LinkedIn passes the check, your next best move is the Scalable Authority Diagnostic and, when appropriate, the 90-Day Authority Build.
Step 2 — Authority Diagnostic
If LinkedIn should matter, where is the structural constraint?
LinkedIn Lens
Where public signals reveal private friction.
Before buyers ever engage, they assess your authority. LinkedIn exposes whether your growth system is aligned — or quietly leaking trust. When internal alignment and public signal diverge, buyer confidence erodes.
Buyers look at:
Your leadership profiles
Your content
Your consistency
Your positioning
Your engagement
LinkedIn is not just a marketing channel. It’s the cleanest public signal of whether your authority system is coherent — or quietly misaligned.
Most lean B2B teams don’t have a content problem. They have a structure problem. The Scalable Authority Diagnostic uses LinkedIn as the lens to map friction in sequence — from inside to out:
Brand
Content
Visibility
Pipeline
Conversion
What the Session Clarifies
In 60 focused minutes, we review your public authority signal in advance and identify what’s actually constraining growth — and what to ignore.
Findings are presented live, with clear identification of the primary constraint and recommended sequencing.
This is not a content audit. It’s a growth architecture review.
Investment
$350 – 60-minute structured diagnostic (2–4 stakeholders max)
Includes concise friction summary and recommended 90-day authority build sequence. Most teams use this session as the foundation for a structured 90-day authority build.
Who Should Attend (and Why)
1. The Revenue Owner (Founder / President / CRO)
Because authority gaps show up as pipeline friction — not content metrics.
2. The Marketing Lead
Because they understand execution pressure and internal constraints.
3. A Sales Voice (Optional)
Because sales conversations reveal where trust is leaking.
Maximum 2–4 participants.
This is a structured diagnostic, not an open workshop.
* If alignment between these roles is unclear, that usually becomes the primary constraint we address.
Who This Is For
- 10–50 (51-200) employee B2B firms
- Long or complex sales cycles
- High-trust, expertise-driven deals
- Lean marketing teams
- Revenue pressure without structural clarity
1. Pre-Session Authority Alignment (5 Minutes)
Before the session, each attendee completes a short role-specific Pre-Diagnostic (Founder, Marketing, Sales).
It evaluates your organization across five pillars:
Visibility
Content
Pipeline
Conversion
Brand
This often exposes internal perception gaps before we meet.
We don’t discover misalignment live.
We surface it first.
2. Live Context & Pressure Mapping (60 Minutes)
This is a structured diagnostic — not brainstorming.
In the session, we examine:
How revenue is actually generated (not how it’s described)
How long deals take — and where momentum slows
What buyers must believe before saying yes
Where marketing and sales expectations diverge
Where growth pressure is currently being felt
We identify where authority is breaking first — and what layer is being amplified prematurely.
This reveals where authority friction is actually constraining pipeline.
We ask targeted questions.
We synthesize in real time.
We avoid tactical rabbit holes.
5-Pillar Authority Evaluation
Using LinkedIn as the public validation lens, we examine the system in sequence:
- Brand — Strategic Clarity
Is your positioning coherent, differentiated, and internally aligned? - Content — Public Signal
Does your messaging communicate specialization and proof? - Visibility — Consistent Exposure
Are the right buyers reliably seeing that signal? - Pipeline — Qualified Conversation Flow
Is LinkedIn producing conversations that resemble real opportunities? - Conversion — Deal Advancement Readiness
Does your presence reduce risk and support forward movement in active deals?
We then identify the primary constraint — the single layer limiting growth.
4. Structured 90-Day Sequence
After the session, you receive:
A concise friction summary
A clearly defined primary constraint
A sequenced 90-day authority build plan
No overwhelm.
No random tactics.
Just a clear order of operations.
Step 3 — Structured 90-Day Build
Resolve the primary constraint in sequence.
The 90-Day Authority Build is a constraint-led execution cycle designed to resolve the primary authority gaps identified in your Scalable Authority Diagnostic.
This is not a fixed package. It is not a content sprint. It is not a generic retainer.
Each engagement is sequenced according to your Diagnostic results. We address your primary constraint first, then integrate the second—building in order, not in parallel.
The goal is structural authority: positioning clarity, signal consistency, and conversion alignment that compounds over time.
Who This Is For
- B2B consultants and advisory firms where authority drives revenue
- Marketing leaders accountable for pipeline, not just activity
- Teams with visible expertise but unclear market positioning
- Firms generating conversations that don’t convert consistently
This is for organizations ready to resolve structural constraints — not just increase output.
Step 1: Diagnostic Sequencing
The Diagnostic determines where authority is breaking first — whether in market clarity, positioning alignment, visibility, pipeline structure, or conversion.
In many cases, what appears to be a lead problem is actually a sequencing problem.
We identify the primary constraint.
We sequence the correction.
We remove guesswork.
Step 2: Primary Constraint Resolution (Days 1–45)
We resolve the single authority layer currently limiting buyer confidence — whether that constraint is upstream (clarity and positioning) or downstream (visibility and pipeline execution).
No amplification.
No parallel fixes.
No premature scaling.
Step 3: Secondary Integration (Days 46–90)
Once stabilized, we integrate the next authority layer to create public coherence and structured growth.
We do not fix five pillars at once.
We build in sequence.
That is how authority compounds.
Expected Outcomes
By the end of 90 days, clients typically have:
Clear authority positioning aligned with buyer perception
Cohesive market-facing signal
Structured content architecture
Defined pathway from visibility to qualified conversation
Reduced internal friction between marketing and sales
Investment
The 90-Day Authority Build is scoped and priced based on the findings of the Structured Authority Diagnostic.
Scope varies depending on:
Severity of constraint
Number of stakeholders involved
Level of execution support required
Degree of structural repositioning
The Diagnostic session clarifies whether a structured build is appropriate and defines the exact scope of work.
Next Step
Complete the Scalable Authority Diagnostic.
If a 90-Day Authority Build is appropriate, we will outline scope, structure, investment, and sequencing at the end of your session.
Step 4 — LinkedIn Pipeline Operations
Scale execution only after judgment is sound.
Done-for-you Marketing and Content Services
Want a professional edge? We offer an array of high-quality marketing services including fully managed and scalable LinkedIn marketing and lead nurturing campaigns for marketing or sales teams. In addition, we provide Creative Briefs, Design, Copywriting, and Content such as White Papers, eBooks, Case Studies, Articles, and Infographics.
LinkedIn Marketing
Creative Briefs
Copywriting
Long-form Content
Graphic Design
Video Editing
Infographics
Podcast Marketing
AUTHORITY EDUCATION
B2B Content Marketing Fundamentals
Explore eight B2B marketing fundamentals and actionable strategies to accelerate growth, particularly for firms selling complex, high-ticket consultative services.
LinkedIn Influence Formula
Learn to harness buyer psychology to drive engagement and influence on LinkedIn for client acquisition and brand building with actionable strategies.
Advanced Content Marketing Strategies
This series explores how cognitive biases influence decision-making at each stage of the B2B buyer’s journey and offers effective solutions you can implement.
TACTICAL RESOURCES
B2B Marketing Challenges & Solutions (article series)
Are you a B2B marketing professional seeking actionable solutions to your biggest challenges? Our B2B Marketing Challenges article series provides insights and strategies that help you dive deep into your specific hurdles and discover the right questions to start uncovering effective answers.
Explore the series now and begin transforming obstacles into opportunities.
Click the links below to start reading.
B2B Podcasts
MARKETING: The B2B Marketing Results Club
Want access to exclusive insights, tips, and strategies from top B2B marketing experts? Check out the B2B Marketing Results Club podcast! The show is distributed on Apple Podcasts, Google Podcasts, Amazon.com, Spotify, and every major podcast network.
TECHNOLOGY: The Technology Trailblazers Club
Want to stay ahead of the curve with the Latest B2B Tech Insights? Listen to the Technology Trailblazers Club Podcast! The show is distributed on Apple Podcasts, Google Podcasts, Amazon.com, Spotify, and every major podcast network.
REVIEWS: The B2B Podcast Review
The B2B Podcast Review show dissects and analyzes the dynamic world of B2B podcasts. Join us as we explore the latest trends, insights, and strategies shaping the industry, featuring in-depth reviews of top B2B podcasts and interviews with industry experts, thought leaders, and podcast hosts themselves.
Book: The B2B Marketers' Journey
Written by Derek Little
This short guide is loaded with tips on copywriting and content.
If you want great marketing, you need strong positioning, but you also need great copy and content. This book gives insight into how to combine them into your overall marketing strategy.
Make the Right Call
Trailblazer Mastery ensures LinkedIn positioning holds up when buyers evaluate your firm — long before sales conversations begin.
Most B2B teams don’t struggle with effort.
They struggle with mis-sequencing.
Visibility increases before positioning is validated.
Outbound scales before trust is established.
Activity rises — but authority erodes quietly.
We work in sequence:
Decision → Diagnostic → Structured Build → Ongoing Support
If LinkedIn shouldn’t carry growth responsibility, we’ll say so.
If it should, we resolve the positioning risk before scaling activity.
This isn’t about posting more.
It’s about shortening sales cycles by fixing pre-sales friction.
Our Leadership
Derek Little, Founder and CEO
Derek Little has worked inside B2B marketing and enterprise sales long enough to understand where deals quietly stall — and why.
After leading marketing for a B2B technology firm and operating inside enterprise sales environments, he observed a consistent pattern: buyer hesitation forms long before sales conversations begin.
Most teams didn’t fail from lack of activity.
They failed because their positioning didn’t hold up under scrutiny.
Trailblazer Mastery was built to address that pre-sales friction — strengthening LinkedIn positioning so authority is defensible before demand is scaled.
Derek now works with B2B marketing leaders who want LinkedIn to reinforce buyer confidence, not simply generate visibility.