1. JUSTIFY — LinkedIn Decision Check (Free)

Before time, tools, or headcount are committed, we answer one question:

Should LinkedIn own any part of growth right now?

You get a one-page decision summary covering:

• Whether LinkedIn should matter this quarter

• What must be true for it to work

• What activity should not happen yet

• When LinkedIn is the wrong move — and why

If LinkedIn isn’t worth running, we’ll say so.

If LinkedIn passes the decision check, we move carefully. If it doesn’t, we stop.

2. UNDERSTAND — Decision-Qualified Engagement

This phase exists to learn — not to scale.

Before adding volume, we determine:

• where real buying signals come from

• who actually has authority

• what behavior matters — and what doesn’t

Includes:

• Clear lead criteria and engagement rules

• Lead ranking (authority, relevance, responsiveness)

• Targeted commenting to surface intent

• Direct messages tied to observed behavior

No scripts.
No activity for activity’s sake.

3. DELIVER — Governed LinkedIn Operations (Done-For-You)

Only after ownership and intent are confirmed do we operate.

This is not “full LinkedIn management.”
It’s a constrained operating system designed to support pipeline — not inflate activity.

Includes:

• Governed posting and engagement (only if it supports the decision)

• Connection and follow-up automation (within LinkedIn limits)

• Lightweight testing: what stays, what stops

• CRM connection (HubSpot, Pipedrive, Salesforce)

• Ongoing list hygiene and prioritization

• Quarterly keep / change / stop review

No open-ended scope.
No always-on activity.

4. GUARD — Judgment Before Activity

This is where most LinkedIn programs fail.

We remove motion that looks productive but creates no leverage.

That means:

• No posting just to “stay visible”

• No volume as a proxy for progress

• No generic LinkedIn playbooks

• No busywork passed off as strategy

What remains is a small, intentional set of actions —
owned, measured, and revisited.