The Authority Gap — Book Launch
Most consulting firms don’t lose deals during the sales process.
They lose them before the first conversation ever happens.
Most firms focus on discovery, proposals, and presentations.
But by the time those happen, the real decision has already started.
Before you ever speak to them, buyers are already asking:
→ Why this firm?
→ Why should we trust them?
→ Where do we see their expertise?
The Authority Gap reveals the signals shaping those decisions—and why consulting firms lose deals they should win before they ever get the chance to compete.
Launch week: May 4, 2026
Kindle Launch Price: $0.99 (Price increases on April 27)
This is the pattern most firms miss.
“Consulting firms often lose deals long before the sales process begins.”
— Derek Little
If this sounds familiar, you’re not looking at a sales problem.
You’re looking at a signal problem — and it starts before buyers ever reach out.
Join the Authority Signals newsletter to receive launch updates and the $0.99 launch announcement on launch day.
Early readers will receive the Kindle edition for $0.99 during launch week.
Book Launch Begins In ...
Why This Book Was Written
Most consulting firms assume deals are won during the sales process.
Discovery calls. Proposals. Presentations.
But buyers often form their initial judgment long before those moments happen.
Before expertise is ever evaluated, buyers are quietly asking:
→ Why this firm?
→ Why should we trust them?
→ Where do we see their expertise?
These questions shape who gets considered — and who gets ignored.
The Authority Gap breaks down the signals shaping those early decisions — and how consulting firms can influence them before they ever compete.
Executive Authority Enhancement Guide
Exclusive Access (Launch Week)
This guide is available exclusively to:
→ Early access book buyers
→ Participants in executive discussions
It brings together the strongest ideas, patterns, and insights emerging from real conversations with consulting firm leaders.
These are not theoretical ideas — but patterns observed across real firms in real buying situations.
Not a generic framework — but a clear view into how authority is actually formed, interpreted, and acted on by buyers before the first conversation.
Designed to help you see what buyers see — and identify where authority is gained, lost, or never established.
If you’re trying to understand why deals stall, this is where to look.
Executive Authority Discussions
A short, focused conversation designed to reveal how buyers are actually evaluating your firm before the first conversation.
If you’re unsure whether buyers fully understand your value, trust your expertise, or see your firm as the clear choice early enough — this is where to start.
Each discussion is designed to:
→ Uncover how your firm is currently being interpreted by buyers
→ Identify where authority may be unclear, fragmented, or undervalued
→ Surface the primary constraint affecting trust and selection
This is not a pitch. It’s a structured conversation focused on how decisions are actually made before sales begin.
Participants receive:
→ A complimentary copy of The Authority Gap
→ Early access to the Executive Authority Enhancement Guide
→ The opportunity to contribute insights shaping the book
Conversations are limited to ensure quality and relevance.
A short review ensures the conversation is relevant for both sides.
Launch Week Access
Readers who join during launch week receive:
• $0.99 Kindle access during launch week
• Invitation to the Authority Signals Early Readers group
• Discussion with consulting and marketing leaders
• Updates as the book continues to develop
Follow the Authority Signals Series
Many of the ideas in this book continue to unfold through the Authority Signals newsletter.
Readers on the Authority Signals newsletter will receive the $0.99 launch announcement and Amazon link on launch day.
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