Educational Workshops
Authority-building educational experiences for associations, professional groups, and B2B communities.
The right workshop does more than share information. It helps your audience understand the problem, see why it matters, and trust the perspective behind the solution. For associations and professional communities, that creates member value. For B2B firms, it builds buyer confidence before the first sales conversation.
Featured Workshop: The Authority Gap
Why LinkedIn outreach works for some firms — and fails for others.
Originally developed for Dux-Soup and based on my book, The Authority Gap, this workshop helps B2B firms understand why more LinkedIn activity doesn’t always create better conversations.
Interested in bringing an authority-building workshop to your audience?
How Each Workshop Is Structured
Every workshop is built around a clear teaching idea, practical takeaways, and resources that help attendees apply what they learned. The goal is to make the session useful during the event and easy to revisit afterward.
The Core Idea
Each session gives the audience a simple framework for understanding the problem, why it matters, and what may need to change. This helps turn a broad topic into something people can recognize in their own business or professional context.
What Attendees Learn
Attendees leave with a clearer view of where trust, relevance, clarity, or buyer confidence may be breaking down. They also gain language they can use to think more clearly about their positioning, content, outreach, referrals, or professional visibility.
Included Resources
Workshops can include supporting tools such as a replay, workbook, diagnostic, results library, FAQ library, or follow-up resources. These assets help the workshop continue creating value after the live session ends.
How To Shape The Workshop For Your Audience
The core workshop stays focused on buyer confidence. The topic can be shaped around what your audience cares about most.
The Authority Gap
For credible experts and firms that buyers understand too slowly. This version helps make their value easier to recognize, remember, and refer.
Clear Positioning
For advisors, consultants, and firms whose value is too broad or hard to place. This version helps make their message clearer and easier to act on.
Visible Authority
For professionals who want to be more visible without sounding self-promotional. This version helps turn expertise, insight, and judgment into trust.
Marketing That Builds Trust
For marketers, agencies, fractional CMOs, and growth leaders focused on positioning, content, and demand generation that creates buyer confidence.
Industry-Specific
For cybersecurity, legal services, digital transformation, healthcare, IT services, and other B2B audiences with specialized buying pressures.
Workshops can be delivered as a standard educational session, shaped around a specific audience, or expanded into a more interactive member experience.
For more customized sessions, a short pre-workshop diagnostic can also be used to better understand the audience, identify common challenges, and shape the session around what will create the most engagement and value.