THE RITAS — B2B PODCAST RECOGNITION
Recognizing B2B Podcasts Worth Listening To.
Not every great podcast is the biggest podcast.
The Ritas recognize B2B podcasts that create useful conversations, serve a clearly defined audience, and give listeners a reason to keep coming back. B2B Podcast Review guests are eligible to win the inaugural 2027 Rita Awards. Winners are determined based on our proprietary Authority Podcast Formula.
Recognition is based on structured editorial evaluation—not downloads, rankings, or popularity alone.
What Are The Ritas?
The Ritas are an independent recognition program for B2B podcasts and the people who create them.
Podcasts are considered using The Authority Podcast Formula™, an evaluation framework designed to look beyond production quality and audience size to examine what actually makes a business podcast valuable.
The goal is simple: identify and recognize podcasts that are doing something genuinely worth paying attention to.
The Authority Podcast Formula™
How B2B Podcasts Are Evaluated
The Authority Podcast Formula™ is the evaluation method behind B2B Podcast Review and The Ritas.
It looks beyond downloads, rankings, and audience size to assess what makes a B2B podcast genuinely valuable.
Each podcast is evaluated across seven dimensions:
- Audience Relevance — Does the show clearly serve a defined audience?
- Conversation Quality — Does the host create a genuine conversation?
- Guest Contribution — Does the show draw out useful insight and perspective?
- Audience Value — Does the listener leave with useful ideas or clarity?
- Distinctive Point of View — Does the show have a recognizable perspective?
- Host Craft — Does the host listen, follow up, and guide the conversation well?
- Authority-Building Potential — Does the podcast build trust, credibility, and authority?
Together, these dimensions provide a consistent way to evaluate B2B podcast quality and value.
Research-Backed Recognition
Recommendations Help Us Build the Evidence
A podcast can receive up to 50 qualifying recommendations as part of its evaluation.
Recommendations provide both quantitative and qualitative evidence.
The number of recommendations matters, but so does the strength, specificity, and credibility of what people say.
Audience evidence is considered alongside host input, interviews, and episode review.
Recommendations are evidence — not votes.
Recommend a Podcast
Help Us Find B2B Podcasts Worth Recognizing
The Ritas are being developed alongside the B2B Podcasting Study.
If there’s a B2B podcast or episode you believe deserves recognition, tell us what makes it valuable, distinctive, useful, or memorable.
Your recommendation contributes to the research and may help us discover podcasts for B2B Podcast Review and The Ritas.
For Podcast Hosts
Want Your Podcast Considered?
If you host a B2B podcast, you can submit your show for consideration.
Tell us about your audience, your approach to conversations, and what makes your show distinctive.
Your submission may also lead to a feature on B2B Podcast Review.
The Bigger Idea
Building a Better Picture of What Makes B2B Podcasting Valuable
The Ritas are part of a broader effort to understand what makes B2B podcasting genuinely valuable.
The research explores what creates better conversations, stronger relationships, greater authority, and real business value.
Insights will contribute to the B2B Podcasting Study, B2B Podcast Review, and future research.